RIZOMA x Crane Brewing Co.
RIZOMA, Kansas City's first Hispanic-owned beer company, partnered with Crane Brewing Company to release their signature flagship beer, El Sol.
El Sol: A Latin American Ale
El Sol is a 4.7% ABV cream ale characterized by a refreshingly light hoppy flavor, subtle maltiness, and a clean finish. Brewed with Cascade, Magnum, and Styrian hops, along with Pilsner, Pale Malt, C-30, and flaked corn, it offers a balanced profile suitable for various occasions.
The Collaboration
RIZOMA aimed to use beer as a medium to explore and celebrate mixed cultural identities. Collaborating with Crane Brewing allowed them to bring their vision to life, leveraging Crane's brewing expertise and facilities.
Launch Event
The release of El Sol was celebrated with a Hispanic Heritage Happy Hour at Crane Brewing's taproom in Raytown, Missouri. The event featured local coffee from Doña Fina Café, artwork by Chico Sierra, and a raffle. A portion of the proceeds was donated to the Latinx Education Collaborative, supporting the representation of Latinx professionals in education.
This collaboration marked a significant step in Rizoma's mission to create quality products that foster community engagement and storytelling.